Today it’s not about ‘get the traffic’ — it’s about ’get the targeted and relevant traffic'.
Review of the competitiveness of the client’s industry and the targeted keywords.
Review of the current ranking potential of the client’s site and back link profile analysis
Review of issues related to website usability, website credibility, websites accessibility, user engagement, legal issues and suggestions regarding how to fix them
Recommendations for avoiding/fixing negative SEO issues (keyword stuffing, duplicate contents, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization etc)
Recommendations regarding content development. What type of contents and contents categories can attract additional traffic and links and can help in improving conversions (goals).
Suggestions regarding link building- From where and how you can acquire/request/buy links
Review of the client’s site traffic – how visitors find your website, where they come from and how they use it. How keywords and advertising campaigns are performing. How the site is performing in comparison to hundreds of other sites in the comparable industries